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Tru Earth

Tru Earth Eco-Strips are the smartest way to clean laundry, period.


Finally, an Eco-friendly lauandry detergent, that’s as sensitive on your skin, as it is to the environment in a revolutionary new strip form.



Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).



The smart hypoallergenic laundry detergent formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.